Compare Online Estate Agents
With so many online estate agents, how do you compare online estate agents and choose the right one for you?
There are so many online estate agents to choose from in 2020. The benefits that online estate agents offer are many. We will help you compare online estate agents so you can choose the right one for you.
How to compare online estate agents
Let’s assume that you have chosen an online estate agent as opposed to a high street estate agent.
The main reason that people choose an online estate agent over a high street agent is price. Online estate agents tend to be much cheaper than high-street estate agents.
Selling and letting fees tend to be lower with online estate agents. Also, online estate agents don’t tend to charge any commission. Also, they often offer more modular packages so you can have a sales or letting solution custom fit for your personal requirements.
How to compare online estate agents’ fees
If you had to advertise on just one of these portals, then you would advertise your property on Rightmove. Rightmove is the dominant property portal in the UK with a market share of 74%. Rightmove is one of the most visited sites in the UK, attracting 139,000,000 visits per month. If you are selling or letting a property, then you need your property listed on Rightmove.
When comparing online estate agents, you need to establish whether your property is listed on Rightmove. Most online and high-street estate agents do.
If you are listed on Rightmove in particular, then you are in a good position to sell or let your property. Zoopla is the next best option and Prime Location the third.
We use this as the biggest indicator to compare online estate agents. This is critical in 2020 to selling your property online.
You can also purchase premium listings from Rightmove and Zoopla. These can further enhance your property listings and attract more viewers. Most online estate agents offer these services so it’s always a good idea to check. More viewers result in more offers of sale or let.
How to compare online estate agents services
As well as getting listed on the main property networks, you can also include extra selling tools. These are tools such as professional photography, property descriptions, floor plans and, for sale boards.
These are not essential but could help your property sell or let.
Professional photography will help your property stand out from the competition. It is not essential but is an important sales tool. Photography gives your visitors their first impression of your property. You should make this as appealing as possible using great lighting and clever camera angles.
Floor plans allow any potential buyers or tenants to visualise your property. They give room measurements which helps people see if the footprint is right for them. Some house buyers or tenants will have certain requirements so a floorplan can help them make their decisions.
A for sale board increases awareness of your property being sold. It can increase awareness for passers-by on the lookout for a property in a particular area. For sales boards are not essential like they were before Rightmove but they can be useful.
What is your marketing period?
How long your online estate agent will market your property is important. Some estate agents will market your property for a limited time and others will market till your property is sold or let.
In our opinion:
- a property to let should be marketed for 6 weeks.
- a property to be sold should be marketed for 6 months.
When comparing online estate agents, it’s important to take the marketing period into account. The majority of properties get the majority of their views within the first few weeks. It’s important to get your pricing correct so your property doesn’t stagnate in the property listings.
Do online estate agents negotiate on your behalf?
Many people when selling their houses, are inexperienced at negotiating offers. It is very important in order to get the best price for your property to negotiate on any offers you get. Most buyers expect to negotiate on the sale price.
If you want to get the best price possible for your house, then you need to have an experienced negotiator on your side. They can get you the best price possible for your website and save you money.
What is the average percentage of asking price achieved?
A measurement of success for an estate agent is how many of their properties achieve their asking price. This is normally in the region of 95-97%. If your estate agent (whether an online estate agent or a high-street estate agent) does not achieve percentages in this region then they may be trying to turn through properties too quickly. Estate agents should be trying to get the best price possible for you.