Zoopla launches new TV advertising campaign

After the great success of Zoopla’s TV advertising campaigns earlier this year, Zoopla has just launched a new TV advertising campaign!

The campaign will highlight Zoopla’s key services and unique tools, such as valuations estimations, which many people believe help set Zoopla aside from its main competition, Rightmove, Prime Location and Find a Property.

The campaign which is believed to have cost a seven figure sum will increase traffic to Zoopla.co.uk and generate more leads for its member estate agents and developers who advertise on Zoopla.

The adverts will take primetime place and be shown on the main UK TV channels such as ITV, Channel 4, Channel 5 and some of the Sky channels. In parallel to the TV advertising campaign Zoopla will be advertising on the radio too.

Official figures from ComScore show that Zoopla has had a year on year growth of 54 percent, compared to 9.6 percent for Rightmove and negative growth for both Find a Property and Prime Location.